A massive hats off to SoSo, who managed to top the ARIA Australian albums charts and secure fourth position on the overall charts this week with their debut album So Much For Second Chances. While it was a few positions short of the ambitious number one overall goal they set for themselves, it’s also an impressive effort for an Aussie independent act with no mainstream media support. We all remember the way outlets fawned over themselves in the weeks leading up to the release of Taylor Swift’s The Life of a Showgirl. No doubt the unrelenting media attention on Wicked: For Good helped its soundtrack land the number one spot. In contrast, there were crickets about these Aussie talents pushing so hard to become chart toppers. Even Triple J refused to give them a go.
So how did these up-and-comers beat out heavyweights like Sabrina Carpenter and KPop Demon Hunters? Not to mention last week’s number one act 5 Seconds of Summer and The Smith Street Band on debut? Talent plays a part, but it’s just one element of the equation. The rest comes down to SoSo’s own promotional efforts and the true believers who supported them. I was thrilled to pre-order my first CD in ages and cover the singles “Something More,” “Candy Mouth,” and “Messed Up” ahead of the album’s release. In fact, I’ve been covering SoSo’s music since 2020. Because I love what they’re doing and I want more Aussies to hear it.
Fans have pretty much cleared out SoSo’s online store ahead of this release, although there are still some orange vinyl copies of So Much For Second Chances available. And you can stream the album on all your favourite platforms. Do it. These guys are the real deal.
Photo credit: Mega Media TV