Getting in front of audiences can be tough for emerging acts. Venue overheads are pricy and as the cost of living bites us all and many music lovers prioritise seeing major acts simply breaking even if a challenge. Live Nation is giving up-and-coming Aussie and Kiwi acts a bit of a leg-up with its new Next On initiative.
Every month, Live Nation will give an artist the keys to one of their iconic venues, totally rent-free. It’ll cover all the show costs – from venue rental and production to marketing – and make sure every dollar from ticket and merch sales goes straight back to the artists. Live Nation will also promote the shows and provide professional support that could be absolutely massive for all acts selected. No wonder local talents like Kate Ceberano, Tim Rogers, Missy Higgins, and Teenage Joans are right behind this one. And they’re encouraging Aussie music lovers to do the same.
“Taking a punt on a new act, a new group, a book reading, a theatre show that is not necessarily on the popular culture radar WILL make you a more fulfilled human,” Tim Rogers enthused. “While the rush of being part of a spectacle is palpable, to engage with an artist as they begin makes you, more than ever these days, part of the experiment. To be a fan, a participant, a patron is a noble thing. You are not just an audience. You were involved, and joined the community. Welcome, Onward we go.”
“Giving young artists the chance to stand on iconic stages early, to find their voice and confidence in the right environment, is invaluable. I’m 100% behind it, and I’m thrilled to see these sorts of initiatives help make this possible,” Kate Ceberano added. “This is how we build a healthy industry – one strong foundation at a time.”
Do you want to play at the Palais Theatre, The Triffid, Fortitude Music Hall, Anita’s Theatre, Hindley Street Music Hall, or Tuning Fork as part of Next On? Click through for the Next On registration form. And if you just love music, keep an eye on the Live Nation website next year for all the details of its Next On shows.
Photo credit: Sam D’Agostino
