Asha Jefferies Drops Hot New Single, “Cool Guy”

Asha Jefferies has taken my breath away with her latest single “Cool Guy.” It’s such a raw, delicate indie-pop ballad, the perfect showcase for her introspective lyrics and angelic voice.

“This song wrote itself very quickly after my first trip to New York,” Asha recalled. “Listening back, I realised I am more often than not, in denial when I’m longing for something or someone. I guess it’s a classic story of unrequited love – yearning feels heavier, more punishing and unproductive when it’s not reciprocated. And it sucks; I’d really like to pretend to be the cool guy if possible.”

“Cool Guy” is the latest track lifted from Asha’s next album Desire is an Angel, which we’ll hear on October 2. You can preorder your vinyl copy and T-shirts now through Sound Merch.

Photo credit: Meg Siejka