Naarm/Melbourne-based artist Ninoosh has put her song “That Sinking Feeling” back in the spotlight with the release of its official music video. While this track originally appeared on Ninoosh’s 2016 EP Town of Two Hundred, if you’re anything like me it probably escaped your attention. So I’m thrilled that through this music video, more people can discover this upbeat earworm.
The music video for “That Sinking Feeling” was brought to life through a collaboration between director and animator Asher McShane from the Jacky Winter Group and Wild at Heart Records. It features animated versions of Ninoosh, her husband, and her dog experiencing the ups and downs of life, from sharing Vegemite on toast to enjoying roller coasters.
Ninoosh admitted that seeing the music video for “That Sinking Feeling” come to life has been an emotional process. “I got really teary. It’s an old song, one I produced many years ago so I’m so glad to see it come alive in video form.”
The release of the music video for “That Sinking Feeling” comes at an exciting time for Ninoosh. She’ll be releasing her new EP, Rebirth, really soon and relaunching her collective Synth Babes, which supports creative women and LGBTQ+ artists. They’re calling for new tracks for their next compilation, so if you think you fit the bill, get in touch with them at synthbabesunite@gmail.com.
Image used with permission from Hunger Digital